Super crunchers : why thinking-by-numbers is the new way to be smart (eAudiobook, 2007) [WorldCat.org]
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Super crunchers : why thinking-by-numbers is the new way to be smart

Author: Ian Ayres; Michael Kramer; Books on Tape, Inc.
Publisher: [Santa Ana, Calif.] : Books on Tape, 2007.
Edition/Format:   eAudiobook : EnglishView all editions and formats
Summary:
Gone are the days of solely relying on intuition to make decisions. Today, number crunching affects your life in ways you might never imagine. Economist Ian Ayres shows how today's organizations are analyzing massive databases at lightning speed to provide greater insights into human behavior. From Web sites like Google and Amazon that know your tastes, to a physician's diagnosis or your child's education, to  Read more...
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Details

Genre/Form: Downloadable audio books
Audiobooks
Material Type: Audio book, etc., Sound recording, Internet resource
Document Type: Internet Resource, Computer File, Sound Recording
All Authors / Contributors: Ian Ayres; Michael Kramer; Books on Tape, Inc.
ISBN: 9781415941232 1415941238
OCLC Number: 181363085
Notes: Unabridged.
Audio file.
Title from image on Web page (viewed Nov. 16, 2007).
Previously released on compact disc, 2007.
Performer(s): Read by Michael Kramer.
Description: 1 online resource (1 sound file)
Responsibility: Ian Ayres.

Abstract:

Gone are the days of solely relying on intuition to make decisions. Today, number crunching affects your life in ways you might never imagine. Economist Ian Ayres shows how today's organizations are analyzing massive databases at lightning speed to provide greater insights into human behavior. From Web sites like Google and Amazon that know your tastes, to a physician's diagnosis or your child's education, to boardrooms and government agencies, this new breed of decisionmakers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.

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