The quest for attention : nonprofit advocacy in a social media age (Book, 2020) [WorldCat.org]
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The quest for attention : nonprofit advocacy in a social media age

Author: Chao Guo; Gregory D Saxton
Publisher: Stanford, California Stanford Business Books, an imprint of Stanford University Press 2020
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Nonprofit advocacy in a data science world: pay attention to attention.

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Additional Physical Format: Erscheint auch als:
Online-Ausgabe
Document Type: Book
All Authors / Contributors: Chao Guo; Gregory D Saxton
ISBN: 9781503613072 1503613070 9781503605015 1503605019
OCLC Number: 1197711574
Description: viii, 248 Seiten : Illustrationen, Diagramme
Responsibility: Chao Guo and Gregory D. Saxton.

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"In The Quest for Attention, Guo and Saxton do a compelling job of demonstrating how and why understanding the social media landscape is key to advocating effectively for important social issues and Read more...

 
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