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| Genre/Form: | Nonfiction Judgment |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Dan Ariely |
| ISBN: | 9780061854545 0061854549 9780061353246 0061353248 0007256531 9780007256532 |
| OCLC Number: | 325131975 |
| Notes: | "Originally published in 2008, in a different format, by HarperCollins Publishers."--Title page verso. "1st rev. and expanded ed"--Title page verso. |
| Description: | xxxii, 368 pages ; 23 cm |
| Contents: | How an injury led me to irrationality and to the research described here -- Truth about relativity: why everything is relative, even when it shouldn't be -- Fallacy of supply and demand: why the price of pearls, and everything else, is up in the air -- Cost of zero cost: why we often pay too much when we pay nothing -- Cost of social norms: why we are happy to do things, but not when we are paid to do them --Influence of arousal: why hot is much hotter than we realize -- Problem of procrastination and self-control: why we can't make ourselves do what we want to do -- High price of ownership: why we overvalue what we have -- Keeping doors open: why options distract us from our main objective -- Effect of expectations: why the mind gets what it expects -- Power of price: why a 50-cent aspirin can do what a penny aspirin can't -- Context of our character, part 1: why we are dishonest, and what we can do about it -- Context of our character, part 2: why dealing with cash makes us more honest -- Beer and free lunches: what is behavioral economics, and where are the free lunches? -- Bonus material added for the revised and expanded edition: reflections and anecdotes about some of the chapters -- Thoughts about the subprime mortgage crisis and its consequences. |
| Other Titles: | Predictably rational |
| Responsibility: | Dan Ariely. |
Abstract:
Reviews
Publisher Synopsis
'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times 'A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.' Jerome Groopman, New York Times bestselling author of How Doctors Think 'PREDICTABLY IRRATIONAL is wildly original. It shows why-much more often than we usually care to admit-humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.' George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley Read more...
