Predictably irrational : the hidden forces that shape our decisions (圖書, 2009) [WorldCat.org]
跳至内容
Predictably irrational : the hidden forces that shape our decisions 線上預覽
關閉線上預覽
正在檢查...

Predictably irrational : the hidden forces that shape our decisions

作者: Dan Ariely
出版商: New York, NY : Harper, ©2009.
版本/格式:   打印圖書 : 英語 : Rev. and expanded ed所有版本和格式的總覽
提要:
This evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. In a series of illuminating, often surprising experiments, the author, a MIT behavioral economist, refutes the common assumption that we behave in fundamentally rational ways.  再讀一些...
評定級別:

(尚未評分) 0 附有評論 - 成爲第一個。

主題
更多類似這樣的

在圖書館查詢

&AllPage.SpinnerRetrieving; 正在查詢有此資料的圖書館...

詳細書目

類型/形式: Nonfiction
Judgment
文件類型 圖書
所有的作者/貢獻者: Dan Ariely
ISBN: 9780061854545 0061854549 9780061353246 0061353248
OCLC系統控制編碼: 325131975
註釋: "Originally published in 2008, in a different format, by HarperCollins Publishers."--Title page verso.
"1st rev. and expanded ed"--Title page verso.
描述: xxxii, 368 pages ; 23 cm
内容: How an injury led me to irrationality and to the research described here --
Truth about relativity: why everything is relative, even when it shouldn't be --
Fallacy of supply and demand: why the price of pearls, and everything else, is up in the air --
Cost of zero cost: why we often pay too much when we pay nothing --
Cost of social norms: why we are happy to do things, but not when we are paid to do them --Influence of arousal: why hot is much hotter than we realize --
Problem of procrastination and self-control: why we can't make ourselves do what we want to do --
High price of ownership: why we overvalue what we have --
Keeping doors open: why options distract us from our main objective --
Effect of expectations: why the mind gets what it expects --
Power of price: why a 50-cent aspirin can do what a penny aspirin can't --
Context of our character, part 1: why we are dishonest, and what we can do about it --
Context of our character, part 2: why dealing with cash makes us more honest --
Beer and free lunches: what is behavioral economics, and where are the free lunches? --
Bonus material added for the revised and expanded edition: reflections and anecdotes about some of the chapters --
Thoughts about the subprime mortgage crisis and its consequences.
其他題名: Predictably rational
責任: Dan Ariely.
更多資訊

摘要:

This evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. In a series of illuminating, often surprising experiments, the author, a MIT behavioral economist, refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience withgroundbreaking research, he explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, he discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They are systematic and predictable, making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, he explains how to break through these systematic patterns of thought to make better decisions. This book offers ways to change the way we interact with the world one small decision at a time.

評論

讀者提供的評論
正在擷取GoodReads評論...
正在擷取DOGObooks的評論

標籤

所有的讀者標籤 (3)

檢視最熱門的標籤,呈現的形式是: 標籤我的最愛清單 | 標籤雲(tag cloud)

  • approach  (白俄羅斯(Belarus) 1 個人)
  • customer  (白俄羅斯(Belarus) 1 個人)
  • mindset  (白俄羅斯(Belarus) 1 個人)

類似資料

主題:(12)

提供給讀者有關此資料的清單 (13)

確認申請

你可能已經申請過這份資料。若還是想申請,請選確認。

關閉視窗

請登入WorldCat 

没有帳號嗎?你可很容易的 建立免費的帳號.