Predictably irrational : the hidden forces that shape our decisions (图书, 2009) [WorldCat.org]
跳到内容
Predictably irrational : the hidden forces that shape our decisions 预览资料
关闭预览资料
正在检查...

Predictably irrational : the hidden forces that shape our decisions

著者: Dan Ariely
出版商: New York, NY : Harper, ©2009.
版本/格式:   打印图书 : 英语 : Rev. and expanded ed查看所有的版本和格式
提要:
This evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. In a series of illuminating, often surprising experiments, the author, a MIT behavioral economist, refutes the common assumption that we behave in fundamentally rational ways.  再读一些...
评估:

(尚未评估) 0 附有评论 - 争取成为第一个。

主题
更多类似这样的

在图书馆查找

&AllPage.SpinnerRetrieving; 正在查找有这资料的图书馆...

详细书目

类型/形式: Nonfiction
Judgment
文档类型 图书
所有的著者/提供者: Dan Ariely
ISBN: 9780061854545 0061854549 9780061353246 0061353248
OCLC号码: 325131975
注释: "Originally published in 2008, in a different format, by HarperCollins Publishers."--Title page verso.
"1st rev. and expanded ed"--Title page verso.
描述: xxxii, 368 pages ; 23 cm
内容: How an injury led me to irrationality and to the research described here --
Truth about relativity: why everything is relative, even when it shouldn't be --
Fallacy of supply and demand: why the price of pearls, and everything else, is up in the air --
Cost of zero cost: why we often pay too much when we pay nothing --
Cost of social norms: why we are happy to do things, but not when we are paid to do them --Influence of arousal: why hot is much hotter than we realize --
Problem of procrastination and self-control: why we can't make ourselves do what we want to do --
High price of ownership: why we overvalue what we have --
Keeping doors open: why options distract us from our main objective --
Effect of expectations: why the mind gets what it expects --
Power of price: why a 50-cent aspirin can do what a penny aspirin can't --
Context of our character, part 1: why we are dishonest, and what we can do about it --
Context of our character, part 2: why dealing with cash makes us more honest --
Beer and free lunches: what is behavioral economics, and where are the free lunches? --
Bonus material added for the revised and expanded edition: reflections and anecdotes about some of the chapters --
Thoughts about the subprime mortgage crisis and its consequences.
其他题名: Predictably rational
责任: Dan Ariely.
更多信息

摘要:

This evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. In a series of illuminating, often surprising experiments, the author, a MIT behavioral economist, refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience withgroundbreaking research, he explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, he discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They are systematic and predictable, making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, he explains how to break through these systematic patterns of thought to make better decisions. This book offers ways to change the way we interact with the world one small decision at a time.

评论

用户提供的评论
正在获取GoodReads评论...
正在检索DOGObooks的评论

标签

所有的用户标签 (3)

查看最热门的标签,展示的形式是: 标签列表 | 标签云(tag cloud)

  • approach  (白俄罗斯(Belarus) 1 个人)
  • customer  (白俄罗斯(Belarus) 1 个人)
  • mindset  (白俄罗斯(Belarus) 1 个人)

相似资料

确认申请

你可能已经申请过这份资料。如果还是想申请,请选确认。

关闭窗口

请登入WorldCat 

没有张号吗?很容易就可以 建立免费的账号.