No Logo : no space, no choice, no jobs (Book, 2001) []
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No Logo : no space, no choice, no jobs

Author: Naomi Klein
Publisher: London : Flamingo, 2001, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In No Logo , Klein undertakes a journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient - a strategy  Read more...

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Document Type: Book
All Authors / Contributors: Naomi Klein
ISBN: 0006530400 9780006530404
OCLC Number: 223251234
Notes: Includes index.
Description: xxii, 547 pages : illustrations ; 20 cm
Contents: Acknowledgements --
INTRODUCTION: A Web of Brands --
New Branded World --
The Brand Expands: How the Logo Grabbed Center Stage --
Alt.Everything: The Youth Market and the Marketing of Cool --
The Branding of Learning: Ads in Schools and Universities --
Patriarchy Gets Funky: The Triumph of Identity Marketing --
Brand Bombing: Franchises in the Age of the Superbrand --
Mergers and Synergy: The Creation of Commercial Utopias --
Corporate Censorship: Barricading the Branded Village --
The Discarded Factory: Degraded Production in the Age of the Superbrand --
Threats and Temps: From Working for Nothing to "Free Agent Nation" --
Breeding Disloyalty: What Goes Around, Comes Around --
Culture Jamming: Ads Under Attack --
Reclaim the Streets --
Bad Mood Rising: The New Anticorporate Activism --
The Brand Boomerang: The Tactics of Brand-Based Campaigns --
A Tale of Three Logos: The Swoosh, the Shell and the Arches --
Local Foreign Policy: Students and Communities Join the Fray --
Beyond the Brand: The Limits of Brand-Based Politics --
Consumerism Versus Citizenship: The Fight for the Global Commons --
Notes --
Appendix --
Reading List --
Photo Credits --
Other Titles: No space, no choice, no jobs
Responsibility: Naomi Klein.


The book that offers a cure for affluenza, 'No Logo' is one of those rare books that defines a generation, the most significant one since Douglas Coupland's 'Generation X'.  Read more...


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'A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, "No Logo" is fluent, undogmatically alive to its Read more...

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