The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff (圖書, 2009) [WorldCat.org]
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The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff

作者: Clara Chung-wai Shih
出版商: Boston : Prentice Hall, ©2009.
版本/格式:   打印圖書 : 英語所有版本和格式的總覽
提要:
"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration  再讀一些...
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類型/形式: Nonfiction
文件類型 圖書
所有的作者/貢獻者: Clara Chung-wai Shih
ISBN: 9780137152223 0137152221
OCLC系統控制編碼: 262433512
註釋: Includes index.
描述: xiv, 236 pages : illustrations, map ; 23 cm
内容: The fourth revolution --
The evolution of digital media --
Social capital from networking online --
Social sales --
Social network marketing --
Social innovation --
Social recruiting --
Engage your customers --
Get your message across --
Build and manage your relationships --
Corporate governance and strategy --
The future of social business.
責任: Clara Shih.
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摘要:

"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business of social networking and shows how to transform that promise into reality"--Page 4 of cover.

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