The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff (图书, 2009) [WorldCat.org]
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The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff

著者: Clara Chung-wai Shih
出版商: Boston : Prentice Hall, ©2009.
版本/格式:   打印图书 : 英语查看所有的版本和格式
提要:
"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration  再读一些...
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详细书目

类型/形式: Nonfiction
文档类型 图书
所有的著者/提供者: Clara Chung-wai Shih
ISBN: 9780137152223 0137152221
OCLC号码: 262433512
注释: Includes index.
描述: xiv, 236 pages : illustrations, map ; 23 cm
内容: The fourth revolution --
The evolution of digital media --
Social capital from networking online --
Social sales --
Social network marketing --
Social innovation --
Social recruiting --
Engage your customers --
Get your message across --
Build and manage your relationships --
Corporate governance and strategy --
The future of social business.
责任: Clara Shih.
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摘要:

"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business of social networking and shows how to transform that promise into reality"--Page 4 of cover.

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