Design for how people think : using brain science to build better products (電子書, 2019) [WorldCat.org]
跳至内容
Design for how people think : using brain science to build better products 線上預覽
關閉線上預覽
正在檢查...

Design for how people think : using brain science to build better products

作者: John Whalen
出版商: Sebastopol, CA : O'Reilly Media, Inc., 2019. ©2019
版本/格式:   電子書 : 文獻 : 英語 : First edition所有版本和格式的總覽
提要:
User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form  再讀一些...
評定級別:

(尚未評分) 0 附有評論 - 成爲第一個。

主題
更多類似這樣的

在線上查詢

在圖書館查詢

&AllPage.SpinnerRetrieving; 正在查詢有此資料的圖書館...

詳細書目

類型/形式: Electronic books
其他的實體格式: Print version:
Whalen, John.
Design for how people think.
Sebastopol, CA : O'Reilly Media, Inc., 2019
(OCoLC)989968078
資料類型: 文獻, 網際網路資源
文件類型 網際網路資源, 電腦檔案
所有的作者/貢獻者: John Whalen
ISBN: 9781491985427 1491985429 9781491985403 1491985402
OCLC系統控制編碼: 1096185079
描述: 1 online resource
内容: Intro; [Preface]; Part I Rethinking "the" Experience; Chapter 1 The Six Minds of Experience; Vision, Attention, and Automaticity; Wayfinding; Language; Memory; Decision Making; Emotion; The Six Minds; Activity; Chapter 2 In the Blink of an Eye: Vision, Attention, and Automaticity; From Representations to Experiences; Unconscious Behaviors: Caught You Looking; Visual Popout; Oops, You Missed That!; Our Visual System Creates Clarity When There Is None; Ceci N'est Pas une Pipe: Learning What Someone Understands Something to Be, Not What Might Actually Be There; Further Reading Chapter 3 Wayfinding: Where Am IThe Ant in the Desert: Computing Euclidean Space; Locating Yourself in Physical and Virtual Space; Where Can I Go? How Will I Get There?; Testing Interfaces to Reveal Metaphors for Interaction; Thinking to the Future: Is There a "Where" in a Voice Interface?; Further Reading; Chapter 4 Memory/Semantics; Abstracting Away the Detail; Stereotypes of Services; The Value of Understanding Mental Models; Acknowledging the Diversity of Types of Mental Models; Riddle Answer Key!; Further Reading; Chapter 5 Language: I Told You So; Wait, Didn't We Just Cover This? The Language of the Mind"What We've Got Here Is Failure to Communicate"; Revealing Words; I'm Listening; Chapter 6 Decision Making and Problem Solving: Enter Consciousness, Stage Left; What Is My Problem (Definition)?; How Might Problems Be Framed Differently?; Finding the Yellow Brick Road to Problem Resolution; When You Get Stuck En Route: Subgoals; Further Reading; Chapter 7 Emotion: Logical Decision Making Meets Its Match; Too Much Information Jamming Up My Brain! Too Much Information Driving Me Insane!; Spock, I Am Not; Competing for Conscious Attention Getting to Deep Desires, Goals, and FearsFurther Reading; Part II Exposing Secrets; Chapter 8 User Research: Contextual Interviews; Why Choose a Contextual Interview?; Empathy Research: Understanding What the User Really Needs; Recommended Approach for Contextual Interviews and Their Analysis; Common Questions; From Data to Insights; Exercise; Concrete Recommendations; Further Reading; Chapter 9 Vision: Are You Looking at Me; Where Are Their Eyes? Eye-Tracking Can Tell You Some Things, But Not Everything; Quick, Get a Heat Map ... ; Go with the Flow; Real-World Examples; Concrete Recommendations Chapter 10 Language: Did They Just Say ThatRecording Interviews; Prepping Raw Data: But, But, But ... ; Reading Between the Lines: Sophistication; Real-World Examples; Concrete Recommendations; Chapter 11 Wayfinding: How Do You Get There; Where Do Users Think They Are?; How Do They Think They Can Get from Place A to Place B?; What Are Those Expectations Based On?; Real-World Examples; Case Study: Distracted Movie-Watching; Concrete Recommendations; Chapter 12 Memory: Expectations and Filling in Gaps; Meanings in the Mind; Putting It All Together; Real-World Examples; What You Might Discover
責任: John Whalen.

摘要:

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your  再讀一些...

評論

讀者提供的評論
正在擷取GoodReads評論...
正在擷取DOGObooks的評論

標籤

所有的讀者標籤 (8)

檢視最熱門的標籤,呈現的形式是: 標籤我的最愛清單 | 標籤雲(tag cloud)

確認申請

你可能已經申請過這份資料。若還是想申請,請選確認。

關閉視窗

請登入WorldCat 

没有帳號嗎?你可很容易的 建立免費的帳號.