Design for how people think : using brain science to build better products (eBook, 2019) [WorldCat.org]
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Design for how people think : using brain science to build better products

Autore: John Whalen
Pubblicazione: Sebastopol, CA : O'Reilly Media, Inc., 2019. ©2019
Edizione/Formato:   eBook : Document : Inglese : First editionVedi tutte le edizioni e i formati
Sommario:
User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form  Per saperne di più…
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Genere/formato: Electronic books
Informazioni aggiuntive sul formato: Print version:
Whalen, John.
Design for how people think.
Sebastopol, CA : O'Reilly Media, Inc., 2019
(OCoLC)989968078
Tipo materiale: Document, Risorsa internet
Tipo documento Risorsa Internet, Computer file
Tutti gli autori / Collaboratori: John Whalen
ISBN: 9781491985427 1491985429 9781491985403 1491985402
Numero OCLC: 1096185079
Descrizione: 1 online resource
Contenuti: Intro; [Preface]; Part I Rethinking "the" Experience; Chapter 1 The Six Minds of Experience; Vision, Attention, and Automaticity; Wayfinding; Language; Memory; Decision Making; Emotion; The Six Minds; Activity; Chapter 2 In the Blink of an Eye: Vision, Attention, and Automaticity; From Representations to Experiences; Unconscious Behaviors: Caught You Looking; Visual Popout; Oops, You Missed That!; Our Visual System Creates Clarity When There Is None; Ceci N'est Pas une Pipe: Learning What Someone Understands Something to Be, Not What Might Actually Be There; Further Reading Chapter 3 Wayfinding: Where Am IThe Ant in the Desert: Computing Euclidean Space; Locating Yourself in Physical and Virtual Space; Where Can I Go? How Will I Get There?; Testing Interfaces to Reveal Metaphors for Interaction; Thinking to the Future: Is There a "Where" in a Voice Interface?; Further Reading; Chapter 4 Memory/Semantics; Abstracting Away the Detail; Stereotypes of Services; The Value of Understanding Mental Models; Acknowledging the Diversity of Types of Mental Models; Riddle Answer Key!; Further Reading; Chapter 5 Language: I Told You So; Wait, Didn't We Just Cover This? The Language of the Mind"What We've Got Here Is Failure to Communicate"; Revealing Words; I'm Listening; Chapter 6 Decision Making and Problem Solving: Enter Consciousness, Stage Left; What Is My Problem (Definition)?; How Might Problems Be Framed Differently?; Finding the Yellow Brick Road to Problem Resolution; When You Get Stuck En Route: Subgoals; Further Reading; Chapter 7 Emotion: Logical Decision Making Meets Its Match; Too Much Information Jamming Up My Brain! Too Much Information Driving Me Insane!; Spock, I Am Not; Competing for Conscious Attention Getting to Deep Desires, Goals, and FearsFurther Reading; Part II Exposing Secrets; Chapter 8 User Research: Contextual Interviews; Why Choose a Contextual Interview?; Empathy Research: Understanding What the User Really Needs; Recommended Approach for Contextual Interviews and Their Analysis; Common Questions; From Data to Insights; Exercise; Concrete Recommendations; Further Reading; Chapter 9 Vision: Are You Looking at Me; Where Are Their Eyes? Eye-Tracking Can Tell You Some Things, But Not Everything; Quick, Get a Heat Map ... ; Go with the Flow; Real-World Examples; Concrete Recommendations Chapter 10 Language: Did They Just Say ThatRecording Interviews; Prepping Raw Data: But, But, But ... ; Reading Between the Lines: Sophistication; Real-World Examples; Concrete Recommendations; Chapter 11 Wayfinding: How Do You Get There; Where Do Users Think They Are?; How Do They Think They Can Get from Place A to Place B?; What Are Those Expectations Based On?; Real-World Examples; Case Study: Distracted Movie-Watching; Concrete Recommendations; Chapter 12 Memory: Expectations and Filling in Gaps; Meanings in the Mind; Putting It All Together; Real-World Examples; What You Might Discover
Responsabilità: John Whalen.

Sinossi:

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your  Per saperne di più…

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