Cult of analytics : driving online marketing strategies using Web analytics (Book, 2009) [WorldCat.org]
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Cult of analytics : driving online marketing strategies using Web analytics

Author: Steve Jackson
Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009.
Series: E-marketing essentials.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
'Cult of Analytics' enables professionals to build an analytics driven culture into their business or organization, turning tried & tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.
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Document Type: Book
All Authors / Contributors: Steve Jackson
ISBN: 9781856176118 1856176118
OCLC Number: 318675030
Notes: Includes index.
Description: xviii, 265 pages : illustrations ; 25 cm
Contents: The Organizational Hub and Spoke Method --
Understanding Reach, Engage, Activate and Nurture (REAN) --
How to develop KPIs --
Quick Wins and How to Use Them --
The Tools of the Trade --
Developing and Measuring Motivational and Behavioral Personae --
Using the Insight Model to Improve Conversion and Retention --
Simplified Reporting --
The Proliferation Process.
Series Title: E-marketing essentials.
Responsibility: Steve Jackson.

Abstract:

Offering examples from companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, this book demonstrates just  Read more...

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"Steve Jackson draws on years of experience to show how to improve results from digital channels without being overly technical."--Dave Chaffey "A great read! I wish I had read this 3 years ago - it Read more...

 
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