Corporate Writing in the Web of Postmodern Culture and Postindustrial Capitalism. (文章, 2001) [WorldCat.org]
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Corporate Writing in the Web of Postmodern Culture and Postindustrial Capitalism.
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Corporate Writing in the Web of Postmodern Culture and Postindustrial Capitalism.

作者: David M Boje
版本/格式: 文章 文章 : English
資源:Management Communication Quarterly, v14 n3 p507-16 Feb 2001
其他資料庫: WorldCatWorldCat
提要:
Uses Nike as an example to explore the impact of corporate writing (in annual reports, press releases, advertisements, web pages, sponsored research, and consultant reports). Shows how the intertextual web of "Nike Writing," as it legitimates industry-wide labor and ecological practices has significant, negative consequences for academic scholarship and writing. Advocates deconstructing corporate writing in business  再讀一些...
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詳細書目

文件類型 文章
所有的作者/貢獻者: David M Boje
ISSN:0893-3189
語言註釋: English
專有的識別號: 425295578
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摘要:

Uses Nike as an example to explore the impact of corporate writing (in annual reports, press releases, advertisements, web pages, sponsored research, and consultant reports). Shows how the intertextual web of "Nike Writing," as it legitimates industry-wide labor and ecological practices has significant, negative consequences for academic scholarship and writing. Advocates deconstructing corporate writing in business communication classrooms. (SR)

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