Corporate Writing in the Web of Postmodern Culture and Postindustrial Capitalism. (文章, 2001) [WorldCat.org]
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Corporate Writing in the Web of Postmodern Culture and Postindustrial Capitalism.
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Corporate Writing in the Web of Postmodern Culture and Postindustrial Capitalism.

著者: David M Boje
版本/格式: 文章 文章 : English
资源:Management Communication Quarterly, v14 n3 p507-16 Feb 2001
其它数据库: WorldCatWorldCat
提要:
Uses Nike as an example to explore the impact of corporate writing (in annual reports, press releases, advertisements, web pages, sponsored research, and consultant reports). Shows how the intertextual web of "Nike Writing," as it legitimates industry-wide labor and ecological practices has significant, negative consequences for academic scholarship and writing. Advocates deconstructing corporate writing in business  再读一些...
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文档类型 文章
所有的著者/提供者: David M Boje
ISSN:0893-3189
语言注释: English
专有的标识符 425295578
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摘要:

Uses Nike as an example to explore the impact of corporate writing (in annual reports, press releases, advertisements, web pages, sponsored research, and consultant reports). Shows how the intertextual web of "Nike Writing," as it legitimates industry-wide labor and ecological practices has significant, negative consequences for academic scholarship and writing. Advocates deconstructing corporate writing in business communication classrooms. (SR)

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