Corporate Writing in the Web of Postmodern Culture and Postindustrial Capitalism. (Article, 2001) [WorldCat.org]
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Corporate Writing in the Web of Postmodern Culture and Postindustrial Capitalism.
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Corporate Writing in the Web of Postmodern Culture and Postindustrial Capitalism.

Author: David M Boje
Edition/Format: Article Article : English
Publication:Management Communication Quarterly, v14 n3 p507-16 Feb 2001
Other Databases: WorldCatWorldCat
Summary:
Uses Nike as an example to explore the impact of corporate writing (in annual reports, press releases, advertisements, web pages, sponsored research, and consultant reports). Shows how the intertextual web of "Nike Writing," as it legitimates industry-wide labor and ecological practices has significant, negative consequences for academic scholarship and writing. Advocates deconstructing corporate writing in business  Read more...
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Details

Document Type: Article
All Authors / Contributors: David M Boje
ISSN:0893-3189
Language Note: English
Unique Identifier: 425295578
Awards:

Abstract:

Uses Nike as an example to explore the impact of corporate writing (in annual reports, press releases, advertisements, web pages, sponsored research, and consultant reports). Shows how the intertextual web of "Nike Writing," as it legitimates industry-wide labor and ecological practices has significant, negative consequences for academic scholarship and writing. Advocates deconstructing corporate writing in business communication classrooms. (SR)

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