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Genre/Form: | Nonfiction |
---|---|
Document Type: | Book |
All Authors / Contributors: |
Michael Fertik; David Thompson |
ISBN: | 9780814415092 0814415091 |
OCLC Number: | 461323082 |
Awards: | Commended for IndieFab awards (Business/Economics) 2010 |
Description: | vi, 264 pages : illustrations ; 24 cm |
Contents: | Welcome to the new digital frontier -- Your online reputation is your reputation -- The Internet is the new wild west -- The forces driving online reputation -- Anonymous cowards -- Google gone wild: the digital threat to reputation -- Why people attack each other online -- Types of Internet attacks -- How to measure damage to your Internet reputation -- Your reputation road map and online reputation audit -- Getting proactive: the best defense is a good offense -- Recovering from online smears: restoring your reputation after the damage has been done -- Protect your small business and your professional reputation -- Conclusion: embrace the Internet. |
Responsibility: | Michael Fertik and David Thompson. |
Abstract:
The Internet is like the Old West a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself.
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WorldCat User Reviews (1)
Great introduction to Internet reputation for small businesses
Small businesses everywhere are being discussed online. But many small business owners don't know how to use the Internet to their advantage. This book helps you in simple terms to understand the threats to your online reputation, and then shows you how to build a careful online presence...
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Small businesses everywhere are being discussed online. But many small business owners don't know how to use the Internet to their advantage. This book helps you in simple terms to understand the threats to your online reputation, and then shows you how to build a careful online presence that will make you more money.
The book
- helps you understand what you can do to protect your online identity (not financial but social)
- describes the modern search engine world in a deep and entertaining way
- gives you ideas what could happen to you
- explains a lot of terms you should know when handling your online reputation
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Similar Items
Related Subjects:(6)
- Personal information management.
- Online identities.
- Rumor.
- Internet in publicity.
- Public relations.
- Corporate image.
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