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Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier

by Michael Fertik; David Thompson

  Print book

Great introduction to Internet reputation for small businesses   (2011-02-01)

Excellent

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by WesternDreams

Small businesses everywhere are being discussed online.  But many small business owners don't know how to use the Internet to their advantage.  This book helps you in simple terms to understand the threats to your online reputation, and then shows you how to build a careful online presence that will make you more money.

The book

 

  • helps you understand what you can do to protect your online identity (not financial but social)
  • describes the modern search engine world in a deep and entertaining way 
  • gives you ideas what could happen to you 
  • explains a lot of terms you should know when handling your online reputation
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