詳細書目
類型/形式: | Nonfiction |
---|---|
文件類型 | 圖書 |
所有的作者/貢獻者: |
Michael Fertik; David Thompson |
ISBN: | 9780814415092 0814415091 |
OCLC系統控制編碼: | 461323082 |
獎賞: | Commended for IndieFab awards (Business/Economics) 2010 |
描述: | vi, 264 pages : illustrations ; 24 cm |
内容: | Welcome to the new digital frontier -- Your online reputation is your reputation -- The Internet is the new wild west -- The forces driving online reputation -- Anonymous cowards -- Google gone wild: the digital threat to reputation -- Why people attack each other online -- Types of Internet attacks -- How to measure damage to your Internet reputation -- Your reputation road map and online reputation audit -- Getting proactive: the best defense is a good offense -- Recovering from online smears: restoring your reputation after the damage has been done -- Protect your small business and your professional reputation -- Conclusion: embrace the Internet. |
責任: | Michael Fertik and David Thompson. |
摘要:
The Internet is like the Old West a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself.
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WorldCat讀者評論 (1)
Great introduction to Internet reputation for small businesses
Small businesses everywhere are being discussed online. But many small business owners don't know how to use the Internet to their advantage. This book helps you in simple terms to understand the threats to your online reputation, and then shows you how to build a careful online presence...
再讀一些...
Small businesses everywhere are being discussed online. But many small business owners don't know how to use the Internet to their advantage. This book helps you in simple terms to understand the threats to your online reputation, and then shows you how to build a careful online presence that will make you more money.
The book
- helps you understand what you can do to protect your online identity (not financial but social)
- describes the modern search engine world in a deep and entertaining way
- gives you ideas what could happen to you
- explains a lot of terms you should know when handling your online reputation
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添加標籤 目的是為 "Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier".
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- audiobook (白俄羅斯(Belarus) 1 個人)
- bcu-2011-02 (白俄羅斯(Belarus) 1 個人)
- bcu-new (白俄羅斯(Belarus) 1 個人)
- business (白俄羅斯(Belarus) 1 個人)
- internet (白俄羅斯(Belarus) 1 個人)
- internet marketing (白俄羅斯(Belarus) 1 個人)
- kindle (白俄羅斯(Belarus) 1 個人)
- online marketing (白俄羅斯(Belarus) 1 個人)
- public relations (白俄羅斯(Belarus) 1 個人)
- 1 資料被貼標籤為audiobook
- 1 資料被貼標籤為bcu-2011-02
- 1 資料被貼標籤為bcu-new
- 1 資料被貼標籤為business
- 1 資料被貼標籤為internet
- 1 資料被貼標籤為internet marketing
- 1 資料被貼標籤為kindle
- 1 資料被貼標籤為online marketing
- 1 資料被貼標籤為public relations
類似資料
主題:(6)
- Personal information management.
- Online identities.
- Rumor.
- Internet in publicity.
- Public relations.
- Corporate image.
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