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Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier

作者: Michael Fertik; David Thompson
出版商: New York : American Management Association, ©2010.
版本/格式:   打印圖書 : 英語所有版本和格式的總覽
提要:
In the age of Wild West 2.0, everyone has an online reputation. This resource offers simple yet extraordinarily powerful ways to proactively protect one's online reputation and offset even the most savage attacks.
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類型/形式: Nonfiction
文件類型 圖書
所有的作者/貢獻者: Michael Fertik; David Thompson
ISBN: 9780814415092 0814415091
OCLC系統控制編碼: 461323082
獎賞: Commended for IndieFab awards (Business/Economics) 2010
描述: vi, 264 pages : illustrations ; 24 cm
内容: Welcome to the new digital frontier --
Your online reputation is your reputation --
The Internet is the new wild west --
The forces driving online reputation --
Anonymous cowards --
Google gone wild: the digital threat to reputation --
Why people attack each other online --
Types of Internet attacks --
How to measure damage to your Internet reputation --
Your reputation road map and online reputation audit --
Getting proactive: the best defense is a good offense --
Recovering from online smears: restoring your reputation after the damage has been done --
Protect your small business and your professional reputation --
Conclusion: embrace the Internet.
責任: Michael Fertik and David Thompson.

摘要:

The Internet is like the Old West a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just  再讀一些...

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Great introduction to Internet reputation for small businesses

評論者是 WesternDreams (WorldCat讀者所發佈的 2011-02-01) 優秀 Permalink

Small businesses everywhere are being discussed online.  But many small business owners don't know how to use the Internet to their advantage.  This book helps you in simple terms to understand the threats to your online reputation, and then shows you how to build a careful online presence...
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\n\n

Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/461323082<\/a>> # Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"461323082<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/dbpedia.org\/resource\/New_York_City<\/a>> ; # New York<\/span>\n\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/nyu<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/977262<\/a>> ; # Internet in publicity<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1082892<\/a>> ; # Public relations<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/659.202854678\/e22\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1740515<\/a>> ; # Online identities<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1101284<\/a>> ; # Rumor<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1058583<\/a>> ; # Personal information management<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/879659<\/a>> ; # Corporate image<\/span>\n\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/101417596<\/a>> ; # David Thompson<\/span>\n\u00A0\u00A0\u00A0\nschema:copyrightYear<\/a> \"2010<\/span>\" ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/68682037<\/a>> ; # Michael Fertik<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2010<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Welcome to the new digital frontier -- Your online reputation is your reputation -- The Internet is the new wild west -- The forces driving online reputation -- Anonymous cowards -- Google gone wild: the digital threat to reputation -- Why people attack each other online -- Types of Internet attacks -- How to measure damage to your Internet reputation -- Your reputation road map and online reputation audit -- Getting proactive: the best defense is a good offense -- Recovering from online smears: restoring your reputation after the damage has been done -- Protect your small business and your professional reputation -- Conclusion: embrace the Internet.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"In the age of Wild West 2.0, everyone has an online reputation. This resource offers simple yet extraordinarily powerful ways to proactively protect one\'s online reputation and offset even the most savage attacks.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/796787354<\/a>> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"Nonfiction<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"461323082<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/461323082#PublicationEvent\/new_york_american_management_association_2010<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/796787354#Agent\/american_management_association<\/a>> ; # American Management Association<\/span>\n\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780814415092<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/461323082<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/796787354#Agent\/american_management_association<\/a>> # American Management Association<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"American Management Association<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/id.worldcat.org\/fast\/1058583<\/a>> # Personal information management<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Personal information management<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1082892<\/a>> # Public relations<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Public relations<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1101284<\/a>> # Rumor<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Rumor<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1740515<\/a>> # Online identities<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Online identities<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/879659<\/a>> # Corporate image<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Corporate image<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/977262<\/a>> # Internet in publicity<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Internet in publicity<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/101417596<\/a>> # David Thompson<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1979<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Thompson<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"David<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"David Thompson<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/68682037<\/a>> # Michael Fertik<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Fertik<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Michael<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Michael Fertik<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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