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Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier

Auteur : Michael Fertik; David Thompson
Éditeur: New York : American Management Association, ©2010.
Édition/format:  Livre imprimé : AnglaisVoir toutes les éditions et tous les formats
Résumé:
In the age of Wild West 2.0, everyone has an online reputation. This resource offers simple yet extraordinarily powerful ways to proactively protect one's online reputation and offset even the most savage attacks.
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Détails

Genre/forme: Nonfiction
Type de document: Livre
Tous les auteurs / collaborateurs: Michael Fertik; David Thompson
ISBN: 9780814415092 0814415091
Numéro OCLC: 461323082
Récompenses: Commended for IndieFab awards (Business/Economics) 2010
Description: vi, 264 pages : illustrations ; 24 cm
Contenu: Welcome to the new digital frontier --
Your online reputation is your reputation --
The Internet is the new wild west --
The forces driving online reputation --
Anonymous cowards --
Google gone wild: the digital threat to reputation --
Why people attack each other online --
Types of Internet attacks --
How to measure damage to your Internet reputation --
Your reputation road map and online reputation audit --
Getting proactive: the best defense is a good offense --
Recovering from online smears: restoring your reputation after the damage has been done --
Protect your small business and your professional reputation --
Conclusion: embrace the Internet.
Responsabilité: Michael Fertik and David Thompson.

Résumé:

The Internet is like the Old West a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just  Lire la suite...

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Great introduction to Internet reputation for small businesses

de WesternDreams (Utilisateur de WorldCat. Publication 2011-02-01) Excellent Permalien

Small businesses everywhere are being discussed online.  But many small business owners don't know how to use the Internet to their advantage.  This book helps you in simple terms to understand the threats to your online reputation, and then shows you how to build a careful online presence...
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Primary Entity<\/h3>\n
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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/796787354#Agent\/american_management_association<\/a>> # American Management Association<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"American Management Association<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/id.worldcat.org\/fast\/1058583<\/a>> # Personal information management<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Personal information management<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1082892<\/a>> # Public relations<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Public relations<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/id.worldcat.org\/fast\/1740515<\/a>> # Online identities<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Online identities<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/879659<\/a>> # Corporate image<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Corporate image<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/977262<\/a>> # Internet in publicity<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Internet in publicity<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/101417596<\/a>> # David Thompson<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1979<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Thompson<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"David<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"David Thompson<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/68682037<\/a>> # Michael Fertik<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Fertik<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Michael<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Michael Fertik<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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