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Planejamento estrategico : uma ferramenta acessivel a Microempresa

Author: Maria Carolina A.F. de Souza; Maria Carolina de Azevedo Ferreira de Souza Orientador; Antonio Batocchioi; Miguel Juan Basic; Jose Roberto Leite dos Santos
Publisher: Biblioteca Digital da Unicamp, 2004-12-21.
Dissertation: Electronic Thesis or Dissertation.
Edition/Format:   Thesis/dissertation : Thesis/dissertation : eBook : Portuguese
Summary:
Este estudo de caso procura mostrar que o Planejamento Estratégico pode ser um instrumento adequado e acessível para aplicação em uma microempresa e gerar beneficios de curto e longo prazo, necessários para melhorar suas condições de sobrevivência. Para que esta aplicação pudesse acontecer na empresa pesquisada, foi necessário encontrar uma solução visando a superação dos obstáculos e das
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Details

Genre/Form: Academic theses
Tese ou Dissertacao Eletronica
Material Type: Thesis/dissertation, Internet resource
Document Type: Internet Resource
All Authors / Contributors: Maria Carolina A.F. de Souza; Maria Carolina de Azevedo Ferreira de Souza Orientador; Antonio Batocchioi; Miguel Juan Basic; Jose Roberto Leite dos Santos
OCLC Number: 181054591
Language Note: PT.
Responsibility: Jose Roberto Leite dos Santos.

Abstract:

Este estudo de caso procura mostrar que o Planejamento Estratégico pode ser um instrumento adequado e acessível para aplicação em uma microempresa e gerar beneficios de curto e longo prazo, necessários para melhorar suas condições de sobrevivência. Para que esta aplicação pudesse acontecer na empresa pesquisada, foi necessário encontrar uma solução visando a superação dos obstáculos e das dificuldades encontradas, as quais se revelaram semelhantes às já apontadas em outros trabalhos envolvendo empresas de pequeno porte. Dentre esses obstáculos destacam-se a gerência por intuição, o desconhecimento de técnicas administrativas e a sobrecarga de trabalhos exerci da pelo responsável, em atividades operacionais do dia a dia da empresa. Esse conjunto de fatores ocasiona uma crônica falta de tempo para a dedicação em atividades de aprendizado administrativo, formando um ciclo vicioso que contribui para os elevados índices de mortalidade desse tipo de empresa. Realiza-se na empresa pesquisada a quebra desse ciclo com a aplicação do planejamento estratégico conforme a metodologia Certo e Peter (1993), utilizando-se de uma prática simplificadora, chamada de "Sistemática da Ponderação de Fatores (SPF)", aqui proposta. Essa sistemática teve como objetivo solucionar o problema básico da falta de tempo do empresário, simplificando o exame dos temas de cada etapa pela transformação da reflexão de questões abertas em fatores de múltipla escolha. Esse recurso utilizado gerou facilidade de entendimento e a conseqüente aceitação da ferramenta pelo microempresário. Observou-se essa boa assimilação, tanto pela implantação de algumas ações que já produziram resultados imediatos para a empresa, como pelo potencial de beneficios futuros a serem gerados pelos novos conhecimentos adquiridos.

This case study shows that strategic planning can be an adequate and accessible tool for a small company and provides short and long-term benefits which are necessary to improve the company' s capabilities for survival. In order to complete this research, it was necessary to create solutions to overcome the difficulties found. Similar difficulties were related in past studies about the same subject. Typical problems include: management by intuition, lack of knowledge of management techniques and overloading of the entrepreneur, caused by his focus on routine operational activities. These factors result in a lack of time to learn the management techniques, which could help the company to improve and get better results. The lack of learning usually leads to less improvement and less gains. This situation is a vicious cycle and contributes to the large mortality of small business in Brazil. In the researched company, this cycle is broken through the implementation of the strategic planning according to Certo and Peter (1993) methodology, while also using a practical model here named "Pondered Factors System (PFS)". This system' s main objective was to solve the basic issue of the entrepreneur' s time limitations, simplifying the analysis of each topic' s step by converting the open issues discussion into multiple-choice factors. The proposed model proved to be of easy understanding and management, requiring a short time commitment nom the entrepreneur. The implementation of some actions has already produced results, which evidences the good assimilation and future benefits for the company to be achieved nom the acquisition of knowledge and nom the entrepreneur' s new mindset.

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The implementation of some actions has already produced results, which evidences the good assimilation and future benefits for the company to be achieved nom the acquisition of knowledge and nom the entrepreneur\' s new mindset.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/116468614<\/a>> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"Academic theses<\/span>\" ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"Tese ou Dissertacao Eletronica<\/span>\" ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"pt<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Planejamento estrategico : uma ferramenta acessivel a Microempresa<\/span>\" ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"181054591<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/181054591#PublicationEvent\/biblioteca_digital_da_unicamp_2004_12_21<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/116468614#Agent\/biblioteca_digital_da_unicamp<\/a>> ; # Biblioteca Digital da Unicamp<\/span>\n\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/libdigi.unicamp.br\/document\/?code=vtls000348971<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/181054591<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/116468614#Agent\/antonio_batocchioi<\/a>> # Antonio Batocchioi<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Antonio Batocchioi<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/116468614#Agent\/biblioteca_digital_da_unicamp<\/a>> # Biblioteca Digital da Unicamp<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Biblioteca Digital da Unicamp<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/116468614#Agent\/jose_roberto_leite_dos_santos<\/a>> # Jose Roberto Leite dos Santos<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Jose Roberto Leite dos Santos<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/116468614#Agent\/maria_carolina_a_f_de_souza<\/a>> # Maria Carolina A.F. de Souza<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Maria Carolina A.F. de Souza<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/116468614#Agent\/maria_carolina_de_azevedo_ferreira_de_souza_orientador<\/a>> # Maria Carolina de Azevedo Ferreira de Souza Orientador<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Maria Carolina de Azevedo Ferreira de Souza Orientador<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/116468614#Thing\/pequenas_e_medias_empresas<\/a>> # Pequenas e medias empresas<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Thing<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Pequenas e medias empresas<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/116468614#Thing\/strategic_planning<\/a>> # Strategic planning<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Thing<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Strategic planning<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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