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Out of nowhere : the inside story of how Nike marketed the culture of running

Author: Geoff Hollister
Publisher: Maidenhead (Eng.) : Meyer & Meyer Sports, 2008.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:
This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike  Read more...
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Genre/Form: History
Named Person: Geoff Hollister
Material Type: Biography
Document Type: Book
All Authors / Contributors: Geoff Hollister
ISBN: 9781841262345 184126234X
OCLC Number: 172980097
Description: 326 pages : color illustrations ; 24 cm
Contents: 1 The Road to Eugene 11 --
2 Call Me Bill 19 --
3 He Marked Me 22 --
4 University of Oregon 28 --
5 There's Someone I Want You to Meet 42 --
6 Shooting Stars 58 --
7 Hot Off Bowerman's Waffle Iron 67 --
8 We Called Him "Pre" 71 --
9 After Munich 84 --
10 A Dream Come True 104 --
11 Our Beloved Son and Brother 115 --
12 Montreal-An Experience, Not a Victory 120 --
13 After Montreal 137 --
14 The Arrival of Rono and Athletics West 141 --
15 The Moscow Run-Around 155 --
16 Running, Flying, Marketing 158 --
17 We Are Not Adidas 169 --
18 A Sea of Change, Part One 189 --
19 A Sea of Change, Part Two 204 --
20 To Seoul, or Not to Seoul 216 --
21 I Love L.A. 228 --
22 The Dumper 245 --
23 The America's Cup 260 --
24 Nike World Headquarters 277 --
25 Tell Me a Story 294 --
26 The Big Blow 306 --
27 The Unexpected Chapter 315.
Responsibility: Geoff Hollister.

Abstract:

Offers an account of how Nike became the world's largest sports and fitness company. This book provides a glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a  Read more...

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\n\n

Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/172980097<\/a>> # Out of nowhere : the inside story of how Nike marketed the culture of running<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"172980097<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Place\/maidenhead_eng<\/a>> ; # Maidenhead (Eng.)<\/span>\n\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1204155<\/a>> ; # United States.<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/sporting_goods_industry<\/a>> ; # Sporting goods industry<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/running_shoes<\/a>> ; # Running shoes<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/running_united_states_equipment_and_supplies_history<\/a>> ; # Running--United States--Equipment and supplies--History<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/sporting_goods_industry_united_states_history<\/a>> ; # Sporting goods industry--United States--History<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/sports_marketing<\/a>> ; # Sports--Marketing<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/sports_economic_aspects_history<\/a>> ; # Sports--Economic aspects--History<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/viaf.org\/viaf\/103530807<\/a>> ; # Geoff Hollister<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/skoindustri_historia_forenta_staterna<\/a>> ; # Skoindustri--historia--F\u00F6renta staterna<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh2010114513<\/a>> ; # Sports--United States--Marketing<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/338.768870973\/e22\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/running_equipment_and_supplies<\/a>> ; # Running--Equipment and supplies<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/viaf.org\/viaf\/137244892<\/a>> ; # Nike (Firm)<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/sports_economic_aspects<\/a>> ; # Sports--Economic aspects<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Organization\/nike_firm<\/a>> ; # Nike (Firm)<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/running_shoes_united_states_history<\/a>> ; # Running shoes--United States--History<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Organization\/nike_foretag<\/a>> ; # Nike (f\u00F6retag)<\/span>\n\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/103530807<\/a>> ; # Geoff Hollister<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2008<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"This book provides a compelling insider\'s account of how Nike became the world\'s largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world\'s largest sports and fitness company. \"Out of Nowhere\" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company\'s successes and failures.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/891580089<\/a>> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"Biography<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"History<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Out of nowhere : the inside story of how Nike marketed the culture of running<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"172980097<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/172980097#PublicationEvent\/maidenhead_eng_meyer_&_meyer_sports_2008<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Agent\/meyer_&_meyer_sports<\/a>> ; # Meyer & Meyer Sports<\/span>\n\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9781841262345<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/172980097<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Agent\/meyer_&_meyer_sports<\/a>> # Meyer & Meyer Sports<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Meyer & Meyer Sports<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Organization\/nike_firm<\/a>> # Nike (Firm)<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Organization<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Nike (Firm)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Organization\/nike_foretag<\/a>> # Nike (f\u00F6retag)<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Organization<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Nike (f\u00F6retag)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Place\/maidenhead_eng<\/a>> # Maidenhead (Eng.)<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Maidenhead (Eng.)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/running_equipment_and_supplies<\/a>> # Running--Equipment and supplies<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Running--Equipment and supplies<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/running_shoes<\/a>> # Running shoes<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Running shoes<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/running_shoes_united_states_history<\/a>> # Running shoes--United States--History<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh85115869<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Running shoes--United States--History<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/running_united_states_equipment_and_supplies_history<\/a>> # Running--United States--Equipment and supplies--History<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh85115858<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Running--United States--Equipment and supplies--History<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/skoindustri_historia_forenta_staterna<\/a>> # Skoindustri--historia--F\u00F6renta staterna<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Skoindustri--historia--F\u00F6renta staterna<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/sporting_goods_industry<\/a>> # Sporting goods industry<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Sporting goods industry<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/sporting_goods_industry_united_states_history<\/a>> # Sporting goods industry--United States--History<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh85126881<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Sporting goods industry--United States--History<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/sports_economic_aspects<\/a>> # Sports--Economic aspects<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Sports--Economic aspects<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/sports_economic_aspects_history<\/a>> # Sports--Economic aspects--History<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh85126892<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Sports--Economic aspects--History<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Topic\/sports_marketing<\/a>> # Sports--Marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Sports--Marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/authorities\/subjects\/sh2010114513<\/a>> # Sports--United States--Marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Sports--United States--Marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/enk<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"enk<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1204155<\/a>> # United States.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"United States.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/103530807<\/a>> # Geoff Hollister<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Hollister<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Geoff<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Geoff Hollister<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/137244892<\/a>> # Nike (Firm)<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Organization<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Nike (Firm)<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9781841262345<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"184126234X<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9781841262345<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/172980097<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/172980097<\/a>> ; # Out of nowhere : the inside story of how Nike marketed the culture of running<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2019-08-01<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/172980097#PublicationEvent\/maidenhead_eng_meyer_&_meyer_sports_2008<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Place\/maidenhead_eng<\/a>> ; # Maidenhead (Eng.)<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/891580089#Agent\/meyer_&_meyer_sports<\/a>> ; # Meyer & Meyer Sports<\/span>\n\u00A0\u00A0\u00A0\nschema:startDate<\/a> \"2008<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Content-negotiable representations<\/p>\n