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Internet marketing : strategy, implementation, and practice

Author: Dave Chaffey
Publisher: Harlow, England ; New York : Financial Times Prentice Hall, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

A guide to how organizations can use the Internet to support their marketing activities. The text explains the key similarities and differences between marketing using the Internet and other media,  Read more...

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Genre/Form: Lehrbuch
Additional Physical Format: Online version:
Internet marketing.
Harlow, England ; New York : Financial Times Prentice Hall, 2000
(OCoLC)1191799226
Document Type: Book
All Authors / Contributors: Dave Chaffey
ISBN: 0273643096 9780273643098 0582381193 9780582381193
OCLC Number: 43466069
Description: xix, 508 pages : illustrations ; 25 cm
Contents: Internet marketing fundamentals --
An introduction to internet marketing --
Key internet marketing concepts --
How does the internet work? --
Finding information on the internet --
Internet strategy development --
Internet marketing strategy --
The internet marketing plan --
Marketing channels, market structure and the internet --
Internet marketing: implementation and practice --
Creating and building the web site --
Web site promotion --
Relationship marketing using the internet --
Electronic commerce transactions --
Maintaining the web site and measuring internet marketing effectiveness --
Business-to-consumer internet marketing --
the retail example --
Business-to-business internet marketing --
The future of internet marketing.
Responsibility: David Chaffey [and others].

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Experts Academy Elite Online - Internet Marketing Solutions

by 1230y (WorldCat user published 2012-01-16) Good Permalink

the $10m FAQ?
you can't get better advice
I wish someone sat me down like this

Lazy but Rich? The review bellow is the Answer...

If I could get a guy who makes $10,000,000.00 per year
to share all his philosophies and strategies, and answer the
most frequently...
Read more...  Read more...

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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/793106737#Topic\/online_marketing<\/a>> # Online-Marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Online-Marketing<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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Content-negotiable representations<\/p>\n