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Influence : the psychology of persuasion

Author: Robert B Cialdini
Publisher: New York : Collins Business, [2007] ©2007
Series: Collins business essentials.
Edition/Format:  Print book : English : Revised edition.; First Collins business essentials editionView all editions and formats
Summary:
Dr. Robert Cialdini explains the psychology of why people say "yes"--And how to apply these understandings. You'll learn the six universal principles, how to use them to become a skilled persuader -- and how to defend yourself against them.
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Document Type: Book
All Authors / Contributors: Robert B Cialdini
ISBN: 9780061241895 006124189X
OCLC Number: 77527024
Description: xiv, 320 pages : illustrations, portraits ; 21 cm
Contents: Weapons of influence --
Reciprocation: The old give and take, and take --
Commitment and consistency: Hobgoblins of the mind --
Social proof: Truths are us --
Liking: The friendly thief --
Authority: Directed deference --
Scarcity: The rule of the few --
Instant influence: Primitive consent for an automatic age.
Series Title: Collins business essentials.
Other Titles: Psychology of persuasion
Responsibility: Robert B. Cialdini.
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Abstract:

Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend  Read more...

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For markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal of Read more...

 
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