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Document Type: | Book |
---|---|
All Authors / Contributors: |
Robert B Cialdini |
ISBN: | 9780061241895 006124189X |
OCLC Number: | 77527024 |
Description: | xiv, 320 pages : illustrations, portraits ; 21 cm |
Contents: | Weapons of influence -- Reciprocation: The old give and take, and take -- Commitment and consistency: Hobgoblins of the mind -- Social proof: Truths are us -- Liking: The friendly thief -- Authority: Directed deference -- Scarcity: The rule of the few -- Instant influence: Primitive consent for an automatic age. |
Series Title: | Collins business essentials. |
Other Titles: | Psychology of persuasion |
Responsibility: | Robert B. Cialdini. |
More information: |
Abstract:
Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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Publisher Synopsis
For markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us. -- Best Sellers Magazine The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology Read more...
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Similar Items
Related Subjects:(17)
- Influence (Psychology)
- Persuasion (Psychology)
- Compliance.
- Communication.
- Cooperative Behavior.
- Persuasive Communication.
- 77.61 attitude, prejudice, social influence.
- Psychologie sociale.
- Influence sociale.
- Aspects psychologiques.
- Négociation.
- Beeinflussung
- Massenmedien
- Persuasão.
- Influências inter-pessoais.
- Beeinflussung.
- Massenmedien.
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