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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/77527024 Title: Influence : the psychology of persuasion Author: Robert B Cialdini Publisher: New York : Collins Business, [2007] ©2007 ISBN/ISSN: 9780061241895 006124189X OCLC:77527024

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Influence : the psychology of persuasion

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Influence : the psychology of persuasion

Author:	Robert B Cialdini
Publisher:	New York : Collins Business, [2007] ©2007
Series:	Collins business essentials.
Edition/Format:	Print book : English : Revised edition.; First Collins business essentials editionView all editions and formats
Summary:	Dr. Robert Cialdini explains the psychology of why people say "yes"--And how to apply these understandings. You'll learn the six universal principles, how to use them to become a skilled persuader -- and how to defend yourself against them.
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Influence (Psychology) Persuasion (Psychology) Compliance. View all subjects
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Document Type:	Book
All Authors / Contributors:	Robert B Cialdini Find more information about:
ISBN:	9780061241895 006124189X
OCLC Number:	77527024
Description:	xiv, 320 pages : illustrations, portraits ; 21 cm
Contents:	Weapons of influence -- Reciprocation: The old give and take, and take -- Commitment and consistency: Hobgoblins of the mind -- Social proof: Truths are us -- Liking: The friendly thief -- Authority: Directed deference -- Scarcity: The rule of the few -- Instant influence: Primitive consent for an automatic age.
Series Title:	Collins business essentials.
Other Titles:	Psychology of persuasion
Responsibility:	Robert B. Cialdini.
More information:	Publisher description

Abstract:

Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend Read more...

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For markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal of Read more...

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Influence : the psychology of persuasion

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