RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 299694618 LA English T1 Inbound marketing : get found using Google, social media, and blogs A1 Halligan, Brian,, Shah, Dharmesh,, PB Wiley PP Hoboken, N.J. YR 2010 SN 9780470499313 0470499311 AB To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The riles of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working.