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Google semantic search : search engine optimization (SEO) techniques that get your company more traffic, increase brand impact and amplify your online presence

ผู้แต่ง: Dave Amerland
สำนักพิมพ์: Indianapolis, Indiana : Que, 2013. ©2014
ชุด: Que Biz-Tech
ครั้งที่พิมพ์/รูปแบบ:   พิมพ์หนังสือ : ภาษาอังกฤษดูครั้งที่พิมพ์และรูปแบบ
สรุป:
"David Amerland demystifies Knowledge Graph (TM), TrustRank (TM), AuthorityRank (TM), personalized and mobile search, social media activity, and much more in this plain-English book teaching how to be ahead of the curve when it comes to SEO techniques. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on SEO performance. This book is  อ่านมากขึ้น…
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ผู้แต่งทั้งหมด : ผู้แต่งร่วม Dave Amerland
ISBN: 9780789751348 0789751348
OCLC Number: 827951160
คำอธิบาย: 229 pages : illustrations ; 23 cm
สารบัญ: What is semantic search? --
What is the knowledge graph? --
What is new in SEO? --
Trust and author rank --
What is TrustRank? --
How content became marketing --
Social media marketing and semantic search --
There is no longer a "first" page of Google --
The spread of influence and semantic search --
Entity extraction and the semantic web --
The four Vs of semantic search --
How search became invisible.
ชื่อชุด: Que Biz-Tech
ความรับผิดชอบ: David Amerland.

บทคัดย่อ:

"David Amerland demystifies Knowledge Graph (TM), TrustRank (TM), AuthorityRank (TM), personalized and mobile search, social media activity, and much more in this plain-English book teaching how to be ahead of the curve when it comes to SEO techniques. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on SEO performance. This book is designed for businesspeople, not technologists, and gives easy-to-follow instructions that reflect radical changes at Google and beyond."--Publisher's description.

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