skip to content
 Development of Lifelong learning through libraries-... Preview this item
ClosePreview this item
Checking...

Development of Lifelong learning through libraries- use of the web pages as a marketing channel in University Libraries of Sri Lanka.

Author: Neelameghan, A.; Parthasarathy, S.; Garusing Arachchige, J.J.
Publisher: Ranganathan Center for Information studies, Chennai 2007
Edition/Format:   Computer file : English
Summary:
Lifelong learning is a concept that a person engages in learning process throughout the whole his/her lifetime by using acquired knowledge and skills, by experiencing in different circumstances, and critical thinking. It also means the obtaining of knowledge and know- how required for one's living. Objective of this paper was to identify the role of libraries in Sri Lanka for the process of improving lifelong  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Conference Paper
NonPeerReviewed
Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Neelameghan, A.; Parthasarathy, S.; Garusing Arachchige, J.J.
OCLC Number: 662297404
Language Note: English.
Notes: Application/pdf.

Abstract:

Lifelong learning is a concept that a person engages in learning process throughout the whole his/her lifetime by using acquired knowledge and skills, by experiencing in different circumstances, and critical thinking. It also means the obtaining of knowledge and know- how required for one's living. Objective of this paper was to identify the role of libraries in Sri Lanka for the process of improving lifelong learning and identify strategies applicable from the e-marketing concept. Use of the web pages as a marketing tool among university libraries were examined by logging onto the homepages of respective libraries of government universities. Contents, strategic links, and the accessibility of these homepages were explored. However, this was not a technological exploration but a view in a marketing perspective. Underutilization of university libraries has become a common issue and it was assumed that implementation of Lifelong learning could address this issue to a certain extent. Orientation of marketing can target the real need of users and retain users as lifelong learners. Web pages can be utilized in university libraries to interact with users, conduct live communication with them, develop information skills among users, and disseminate information directly to relevant individual or group. The success of this process leads to the proliferation of Lifelong learning. Thirteen home pages out of Fifteen were logged on. Almost all the pages have given priority to include contact details, history, general procedures of the respective library, online public access catalogue, staff details, and free electronic resources etc. Nearly 50% of libraries have made worthy attempts to link the page with other libraries and information resources available outside. Yet some of these links were not updated or associated with errors of linking. A few libraries have made satisfactory attempts to include subject gateways, Ask a Librarian facility, Live Chat corners etc which are hel.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (3)

View most popular tags as: tag list | tag cloud

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


\n\n

Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/662297404<\/a>> # Development of Lifelong learning through libraries- use of the web pages as a marketing channel in University Libraries of Sri Lanka.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a>, bgn:ComputerFile<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"662297404<\/span>\" ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/617252932#Thing\/hq_web_pages<\/a>> ; # HQ. Web pages.<\/span>\n\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/617252932#Agent\/parthasarathy_s<\/a>> ; # Parthasarathy, S.<\/span>\n\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/617252932#Agent\/neelameghan_a<\/a>> ; # Neelameghan, A.<\/span>\n\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/617252932#Agent\/garusing_arachchige_j_j<\/a>> ; # Garusing Arachchige, J.J.<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2007<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Lifelong learning is a concept that a person engages in learning process throughout the whole his\/her lifetime by using acquired knowledge and skills, by experiencing in different circumstances, and critical thinking. It also means the obtaining of knowledge and know- how required for one\'s living. Objective of this paper was to identify the role of libraries in Sri Lanka for the process of improving lifelong learning and identify strategies applicable from the e-marketing concept. Use of the web pages as a marketing tool among university libraries were examined by logging onto the homepages of respective libraries of government universities. Contents, strategic links, and the accessibility of these homepages were explored. However, this was not a technological exploration but a view in a marketing perspective. Underutilization of university libraries has become a common issue and it was assumed that implementation of Lifelong learning could address this issue to a certain extent. Orientation of marketing can target the real need of users and retain users as lifelong learners. Web pages can be utilized in university libraries to interact with users, conduct live communication with them, develop information skills among users, and disseminate information directly to relevant individual or group. The success of this process leads to the proliferation of Lifelong learning. Thirteen home pages out of Fifteen were logged on. Almost all the pages have given priority to include contact details, history, general procedures of the respective library, online public access catalogue, staff details, and free electronic resources etc. Nearly 50% of libraries have made worthy attempts to link the page with other libraries and information resources available outside. Yet some of these links were not updated or associated with errors of linking. A few libraries have made satisfactory attempts to include subject gateways, Ask a Librarian facility, Live Chat corners etc which are hel.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/617252932<\/a>> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"Conference Paper<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"NonPeerReviewed<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Development of Lifelong learning through libraries- use of the web pages as a marketing channel in University Libraries of Sri Lanka.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"662297404<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/662297404#PublicationEvent\/ranganathan_center_for_information_studies_chennai2007<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/617252932#Agent\/ranganathan_center_for_information_studies_chennai<\/a>> ; # Ranganathan Center for Information studies, Chennai<\/span>\n\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/eprints.rclis.org\/9256\/<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/662297404<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/617252932#Agent\/garusing_arachchige_j_j<\/a>> # Garusing Arachchige, J.J.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Garusing Arachchige, J.J.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/617252932#Agent\/neelameghan_a<\/a>> # Neelameghan, A.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Neelameghan, A.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/617252932#Agent\/parthasarathy_s<\/a>> # Parthasarathy, S.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Parthasarathy, S.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/617252932#Agent\/ranganathan_center_for_information_studies_chennai<\/a>> # Ranganathan Center for Information studies, Chennai<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Ranganathan Center for Information studies, Chennai<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/617252932#Thing\/hq_web_pages<\/a>> # HQ. Web pages.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Thing<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"HQ. Web pages.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/662297404<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/662297404<\/a>> ; # Development of Lifelong learning through libraries- use of the web pages as a marketing channel in University Libraries of Sri Lanka.<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2019-02-09<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat\/DigitalCollectionGateway<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n